This article explains the four core building blocks of Altivo: Sponsors, Assets, Sponsorships, and Allocations. It covers how they relate to each other and walks through a practical example of a complete sponsorship deal from start to finish.
Getting Started > Core Concepts
Every sponsorship deal in Altivo is built from four entities. Think of it like a recipe:
Sponsor: the person or company contributing
Asset: what the school is offering in return
Sponsorship: the deal itself (the contribution)
Allocation: the specific assignment of an asset to a sponsor for a time period
Example: ABC Financial Services (the Sponsor) donates R50,000 cash (the Sponsorship). In return, the school assigns them the main field billboard for the full school year and a half-page advert in the rugby programme for Term 2 (two Allocations of two Assets).
A sponsor is any company, organisation, or individual that contributes to the school. Sponsors are the "who" in a sponsorship deal. Key fields include name, logo, website, industry, contact person(s), registration number, and status. Altivo automatically computes total sponsored, total allocated, unallocated value, sponsorship level, and active allocations count.
An asset is a sponsorship opportunity the school can offer. Assets are the "what" in a sponsorship deal. Examples include billboards, jersey branding, event naming rights, programme adverts, PA system slots, and digital screen placements. Each asset has a name, category, price, duration type, and total unit count.
Important: A null price means the asset is unpriced and its value is negotiated per deal. A price of R0 means it is explicitly free.
A sponsorship is a recorded contribution from a sponsor. It is the "how much" in a deal. A single sponsorship can contain multiple contributions of different types:
| Contribution type | What it means | Example |
|---|---|---|
| Cash | A monetary payment | R50,000 bank transfer |
| Goods | Physical items donated | 100 rugby balls worth R15,000 |
| Services | Professional services provided | Accounting services worth R20,000 |
An allocation assigns a specific asset to a sponsor for a defined period. Allocations are the "when and where" in a deal. Altivo automatically calculates a pro-rata value based on the asset's price, duration type, dates, and units. The school and sponsor can agree a different value, creating a discount.
One Sponsor can have many Sponsorships and many Allocations
One Sponsorship can fund many Allocations
One Asset can have many Allocations up to its total unit count for overlapping periods
Each Allocation links to exactly one Sponsor and one Asset
School creates an Asset: Main Billboard (4 units, R2,000/month)
School creates a Sponsor: XYZ Trading
XYZ Trading donates R30,000 cash - School records a Sponsorship
School allocates 2 billboard units to XYZ Trading for 10 months - Allocation created
Pro-rata value: R2,000 x 2 units x 10 months = R40,000
Agreed value: R30,000 (a R10,000 discount)
The asset now shows 2 of 4 units allocated, 2 available
The sponsor's unallocated value drops from R30,000 to R0
A sponsorship records what the sponsor gave (the contribution). An allocation records what the school gave back (the asset placement). Think of it as: sponsorship = deposit, allocation = spend.
Yes. A sponsor can have any number of sponsorships and any number of allocations across different assets and time periods.
Unallocated value is the difference between total sponsored and total allocated. It represents money contributed but not yet assigned to specific assets. High unallocated value is a prompt to create additional allocations.
Yes, if the asset has more than one unit. An asset with 4 units can have up to 4 simultaneous allocations as long as total units allocated does not exceed 4.
Altivo blocks the allocation with a conflict error showing how many units are available. You will need to reduce units, adjust dates, or free up units from an existing allocation.
Last updated: March 2026 | Version 1.0