The four building blocks everything else in Altivo is made from, how they connect, and a worked example from nothing to a completed deal.

Getting Started > Core Concepts

The four objects

• Sponsor - who is contributing

• Asset - what the school offers in return

• Sponsorship - the deal: what the sponsor actually gave

• Allocation - the specific asset assigned to that sponsor, for a defined period

Worked example: ABC Financial Services (the Sponsor) donates R50,000 cash (the Sponsorship). In return the school gives them the main field billboard for the year and a half-page rugby programme advert for Term 2 - two separate Allocations against two Assets.

Sponsor

Any company, organisation or individual who contributes - the "who". Name, logo, industry, contacts and status. Altivo calculates their total sponsored, total allocated, unallocated value, level and active allocation count automatically - you never enter these directly.

Asset

A sponsorship opportunity the school can offer - the "what". Billboards, jersey branding, naming rights, programme adverts, digital screens. Each has a name, category, price, duration type and unit count.

A blank price means unpriced - negotiated per deal. A price of R0 means genuinely free. They are not the same thing.

Sponsorship

A recorded contribution - the "how much". One sponsorship can hold several contributions of different types:

Allocation

Assigns a specific asset to a sponsor for a period - the "when and where". Altivo suggests a pro-rata value from the asset's price, duration type, dates and units; you can accept it or agree a different figure, which shows as a discount.

How they connect

• One sponsor can have many sponsorships and many allocations

• One sponsorship can fund many allocations

• One asset can be allocated to several sponsors at once, up to its total unit count for overlapping dates

• Every allocation links to exactly one sponsor and one asset

Walking through a deal

1. School creates an asset: Main Billboard, 4 units, R2,000/month

2. School creates a sponsor: XYZ Trading

3. XYZ Trading donates R30,000 cash - recorded as a Sponsorship

4. School allocates 2 billboard units to them for 10 months - an Allocation

5. Suggested value: R2,000 × 2 units × 10 months = R40,000

6. Agreed value: R30,000 - a R10,000 discount, recorded automatically

7. The billboard now shows 2 of 4 units taken, 2 still free

8. XYZ's unallocated value drops from R30,000 to R0

All four steps at once: for a brand new deal, + Quick Add in the top bar creates the sponsor, sponsorship and allocations together in a single flow, rather than moving between four separate pages.

Frequently asked questions

What is the difference between a sponsorship and an allocation?

A sponsorship is what the sponsor gave you. An allocation is what you gave them back. Think of the sponsorship as a deposit and the allocation as what you spend it on.

Can one sponsor have several sponsorships and allocations?

Yes, any number of each, across different assets and time periods.

Why does unallocated value matter?

It is money a sponsor has committed that has not yet been matched to anything they receive. A high figure is a prompt - either they are under-served, or an allocation was agreed but never recorded.

Can one asset be shared between sponsors at the same time?

Yes, if it has more than one unit. A 4-unit asset can support up to 4 overlapping allocations, as long as the total does not exceed 4.

What if I try to allocate more units than are available?

Altivo blocks it with a conflict message showing how many units are actually free. Reduce the units, change the dates, or release units from an existing allocation by marking it Fulfilled or Cancelled.